News, articles, tips & tricks

How To Exceed Expectations? Find Someone Who Cares!

Seth Godin had a GREAT blog post today. It was short, sweet, and really hit me between the eyes. Who cares? No one cares. That happens rarely. Someone cares. That happens all the time, and it’s at the heart of our work. Everyone cares. Almost never. Someone is enough. In fact, someone is the entire…

Learn more
A Goal is Not a Strategy, But a Strategy Needs a Goal

Timing is everything,…right? Trying to run a business while preparing to move from our 22-year run in a 3500 square foot house, into an 800 square foot 3rd-floor apartment, as our 2200 square foot house is being built 1000 miles away… is a challenge. There is selling our old furniture (which won't fit into our…

Learn more
3 Signs From God That It's Time To Move On…

I don't want to get all religious on you. I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. When I was giving a speech in Minnesota, I told the audience that during the pandemic, I was researching the question,…

Learn more
How To Land The Right Client (Hint: It's About Connections)

I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…

Learn more
Finding Joy – In Your Business And In Life

This is the time of the year when we tend to reflect back and look forward. We reflect on the past year, what we enjoyed and what went wrong. And then we hope for the future. To get ready for the new year, everybody's going to be buying gym memberships to get in shape. I…

Learn more
AllA-B TestingAccountabilityAdvertisingAffiliate MarketingAnswer Engine OptimizationArtificial IntelligenceAttentionAudioAudiobooksAutomationAutoresponderAwarenessBloggingBooksBrandingBusinessBusiness SystemsBusiness ToolsBuyer's JourneyC-Suite TopicsCanvaCase StudiesChange ManagementClient ExpectationsCoachingCold-CallingCommunicationCommunityCompanyConferencesConsistencyConsumer vs B2b MarketingContent MarketingCopyrightCrowdsourcingCustomer JourneyCustomer Relationship ManagerCustomer ServiceData MiningDesignDesign & PhotographyDisruptionDrip Email SequencesEbooksEducationEMail MarketingEmotional IntelligenceEngagementEntrepreneurshipEventsFacebookFacebook GroupsFeedback LoopFinanceFollow-UpFuturecastingGeneral MarketingGenerating SalesGiving BackGolfGoogle+GoogleGoogle AdWordsGoogle AnalyticsGoogle Places/MapsGraphicsHashtagsHuman CapitalHuman-To-HumanIndustryInfluencer MarketingInfographicsInformation MarketingInnovationInstagramInterviewsInvesting In YourselfIPadiPhoneLanding PagesLifestyle & HobbyLinkedInLinkedIn AdvertisingManaging ChangeManaging Your BusinessMarketing Tips and ToolsMindsetMusicNavigationNeed HelpNetworkingNiche MarketingOpinionOrganic MarketingOwn ItPerfect CustomersPermission MarketingPinterestPodcastsPredictionsPresentationsProductivityProject ManagementPurposeQuestionsReciprocityReferralsRelationship MarketingRepairs and UpgradesReputationReturn On InvestmentReviewsSalesSales FunnelSatireScamSearch Engine MarketingSearch Engine OptimizationSegmentingSocial MediaSocial NetworkingSpamSpeakingSpreadsheetsStaff IssuesStoryStrategySuccessSystemsTargeted MessagingTechnologyTestimonialsText MessagingThankfulnessThought LeadershipTime ManagementTips & tricksTrustTwitterValue PropositionVideoVirtual AssistantsVoice SearchWeb DomainWeb HostingWebinarsWebsite MaintenanceWebsitesWorld NewsWriting Content