News, articles, tips & tricks

Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

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Boy… Do I Have A Deal For You? Deals From The Trenches And The Search…

A lot has happened over the last 20 years. There has been a technological revolution. The most obvious are the smartphone and the internet. But some are less obvious: Human Genome Project Bluetooth Curiosity, the Mars Rover Electric Cars 3D Printing Multi-use Rockets And much more… When we sold our house, we sold everything including…

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Seeing The World Through A Fresh Set Of I's

I have had more than one person question, “Why would you leave an area, where you have 22 or 40 years of connections to start over?” I have asked myself that question a few times, too. The only answer I could give was, “It was time!” I have lived in the Chicago area since I…

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“You Can Sell Anything!” (With A Little Help From My Friends)

We're about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is being built. Last week we found out that there was a miscommunication about the closing date. It was supposed to be June 27th, (agreed to by the realtors)…

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Why “FREE” Is A Four Letter Word That's Bad For B2b Businesses

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

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No One Can Serve Two Masters… But You Can Serve Two Clients At The Same…

Check… One Two… Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the past 3 years. Actually, this conference was started and booked in 2019. It was canceled until this year with all the restrictions being…

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