I have mentioned before, I am a fan of Malcolm Gladwell and his podcast, Revisionist History. His last book The Bomber Mafia was about the race to use strategic bombing to end World War II. This was before the Manhattan Project which yielded the first atomic bomb that was built and used to change the…
Learn more
Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad's hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…
Learn more
I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…
Learn more
What Gets Measured… Gets Done? There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially). Other sources say it was coined by William Thomson, the Scottish physicist also known as Lord Kelvin. That dude…
Learn more
How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. Since the weather is so much better here in North Carolina than in Chicago, I have been lucky enough to play 20+ rounds of golf since January 1st. The golf here, especially in…
Learn more
In the final parts of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it's more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…
Learn moreGot questions? Need Ideas?
Fill out the form below & we will contact you.
