News, articles, tips & tricks

The Grass May Be Greener on the Other Side of the Fence (But You Still…

It's been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what's important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

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Is Your Content a Tapas or Family Style Meal?

Family Style I grew up in New York in a very Italian family. Holidays revolved around food. I remember plates and bowls of soup, salad, meat, pasta, and side dishes were placed around the table and then passed around. Some of those plates and bowls were the sizes of small European countries. This allowed you…

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Elevating Your Content – Topic, Title… Then Tool!

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don't own either, but owning a 3D printer would be cool and give me status. But, I don't know…

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Engagement… to The Power of 3

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it's called the “why stage” or “why phase”. As children grow and develop, they become more aware of their…

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Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman's terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

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Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

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