I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…
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I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it's not like I volunteered with any expectations, except that if I was going to…
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Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it's called the “why stage” or “why phase”. As children grow and develop, they become more aware of their…
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In the old days, you never had to take off your shoes and go through electronic monitors to get from the ticket counter to your airport gate. I don't travel as much as I did a few years ago, but the few times I have, the lines are long, and the process is stressful. Because…
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Last week, we were all served up some Pi (or 3.14 day)! So what is your favorite kind of pie? I like pecan (or do you say pe-con?). Business is like a big pie as well. You want to get your piece, but there is always more than enough to share. The funny thing is…
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In the final parts of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it's more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…
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