One thing I can assure you about marketing your business is that it's a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…
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Kim and I built the house we live in over 22 years ago. Over that time we have seen every house in our cul de sac sell at least once (most multiple times). We are the last original owners left. Back then we had two kids and multiple pets living here and it was more…
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I don't want to get all religious on you. I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. When I was giving a speech in Minnesota, I told the audience that during the pandemic, I was researching the question,…
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It's been a long journey to get ready to sell our house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far from your network. You know what grocery stores have what. You know…
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The Last 2 Years Have Been HELL! It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…
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This is the first installment in a four-part series on how marketing can power your sales engine. In this first post, we'll discuss how certain B2b businesses were able to thrive during tough times by avoiding quick-fix gimmicks. In the next post, we'll cover what exactly successful companies do to thrive during times of chaos.…
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