News, articles, tips & tricks

What's Your Marketing Mousetrap? – Part 1

In our last house, we had a small problem. Mice! It was mainly during the colder months, but it was still a problem. We had something they wanted: warmth and food. Our garage became a temporary safe haven and their instincts told them it was safe and inviting. My wife Kim is a bird person…

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The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. I have chronicled my love-hate relationship with Home Depot. I was in love with them after my first experience with them buying a washer, dryer, and fridge. The salesperson was so educated and informative. When I went to Lowes (first) the salesperson took a while…

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Marketing and Sales = Poison or Antidote

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

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The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

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When is 10 Greater Than 1000? (Hint It's All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

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Why “FREE” Is A Four Letter Word That's Bad For B2b Businesses

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

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