News, articles, tips & tricks

The Anatomy of Trust

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

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Getting Personal

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

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FACT: Two Things Could Be True At Once

I truly believe the greatest philosopher of our times was a New York Yankee Baseball player named Yogi Berra “When you come to a fork in the road, take it.” – Yogi Berra OK… maybe he is not the greatest philosopher of our times, but he's not wrong (and he is funny). When you come…

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Seconds… Chance Interactions – [Best Of]

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

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The PATH to Profits

I looked at the number of blogs I have on my website, and it's 411 posts. That's 7.9 years' worth of weekly posts. At one point, there was more. I started blogging in 2006. That's almost 18 years of content. I cleaned out everything earlier than 1/1/2017 since I felt it was less relevant to…

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All Marketing (and Sales) are Personal

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

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