News, articles, tips & tricks

So Much Peopling

Have you ever suffered from social overload? I know it occurs across social media, especially when you have a controversial topic with hundreds of comments and replies. You reach a point where your brain shuts down. You go numb and move on or just leave the platform for a while. I remember the feeling when…

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BACON – Chapter 10: The Connection Conundrum!

What Matters? If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales…

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BACON – Chapter 8: Like Me… Like You!

If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…

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BACON – Chapter 7: Getting to Know You

Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…

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BACON – Chapter 3: Babies, Puppies & BACON

What’s your image? Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther…

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