News, articles, tips & tricks

Life Just Happens… While You're Running Your Business

I'm sure you've heard the saying, “Time flies when you're having fun.” It's really hard to believe I've been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

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Need To Find And Keep Better People? Market Your Culture To Everyone!

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…

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What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here's what I came up…

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Why You Want To Be The Problem Child

I don't know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There's my older sister, my middle brother, and I'm the baby. What I want to talk about today is why you want to become the problem child. And we're going…

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The Three Headed Marketing Success System

Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we're just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…

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Now Is The Time to Start Marketing Your A.S.S. Off

Those of you who know me well, know how much I like acronyms. I used to work for AT&T, which stands for American Telephone and Telegraph. While we were there, we went to the LBR and LGR; the little boy's room and little girl's room, not the bathroom. Did you know that my whole obsession…

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