Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not all) of your employees have…
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This Message Is Brought To You By The Letters R & D I'm assuming at some point in your life you've seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” and today this episode is being brought to you by the letter…
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If you've been listening to my podcast or read my blog before, you know one of my favorite things to do is play golf. Unfortunately, due to a combination of the weather and the current situation with social distancing, local golf courses have been closed. The good news is as of May 1st, Illinois is…
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I hope you're staying healthy and safe at this crazy time that we're living through. I know it can be overwhelming. I don't know if you've ever been on a plane where the oxygen mask drops, but it's quite startling. Normally attendants will do their preflight safety checklist while the plane is moving out of…
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So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren't famous like Cleopatra or anything like that, but it was still pretty…
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There's an old dad joke that goes, how do you eat an elephant? And the answer is, one bite at a time. But eating an elephant is a big job. And one of the things that we have to deal with in the marketing space is change. Today I want to talk about how to…
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