News, articles, tips & tricks

BACON – Chapter 1: Relationship Marketing

Marketing has evolved over the decades. I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched…

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Out With the NEW… In With the OLD!

Here are the top five New Year's sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it's…

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Moral Marketing… (and why it's tough)

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Have you ever heard the phrase,…

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Analog vs. Digital Relationships

Have you ever watched the Apple TV+ series The Morning Show? There was a scene where Yanko, the weatherman, was getting drunk in a bar and blurted out to strangers about why they call a weather pattern “El Niño”. “El Niño” originated in Peru and Ecuador, where it was used to refer to a warm…

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Is it Time to Get New Business Cards?

It's hard to believe that close to three and a half years ago almost all business came to a screeching halt. In-person work, meetings, and business were severely affected. No matter how you feel about viruses, masks, and the shutdowns, it was a time of uncertainty, panic, and disruption. One part of building and maintaining…

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What Does BACON Have To Do with POOP?

I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter's speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association…

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