News, articles, tips & tricks

The Grass May Be Greener on the Other Side of the Fence (But You Still…

It's been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what's important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

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Engagement… to The Power of 3

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it's called the “why stage” or “why phase”. As children grow and develop, they become more aware of their…

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What's for Dessert? How to Simplify Your Website to Increase Sales

Last week, we were all served up some Pi (or 3.14 day)! So what is your favorite kind of pie? I like pecan (or do you say pe-con?). Business is like a big pie as well. You want to get your piece, but there is always more than enough to share. The funny thing is…

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Marketing – Strategy vs. Plan

One of the best ways I know to meet people is to join groups and volunteer. That's how I became a speaker at various events. It's also how I am quickly building my network in my new location in Raleigh, NC. Before I even moved here, I joined the AMA and was invited to be…

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Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well…

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