News, articles, tips & tricks

Unicorns are REAL… Business Leads are NOT

When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

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5 Myths & 5 Remedies to Cure Internet Marketing Fatigue

Let's face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded…

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BACON – Chapter 11: Persuasion Versus Thought Leadership

We Are Surrounded By Persuasion You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam…

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Sales & Marketing… It’s a MATH Problem

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

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Winning Lessons from 2023

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

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What do Your Leads… LEAD to?

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…

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