News, articles, tips & tricks

Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It's hard to…

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How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It's a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won't You Be My Neighbor?” Now some of you are saying, “Oh, that's Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early '60s…

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Creating 400 Podcasts with Purpose, Perspective, and Persistence

This post is to celebrate the 400th episode of the BACON Podcast. That's right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It's Not About You, It's About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…

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Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I'm not 100% sure if it's still available now or not, but if it is, it's probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

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How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you've been following along for a while, you've heard of my dog, Buddy Guy, who's a 100-pound black Lab. We've had some challenges lately. He's getting older, and I used to take him on walks, and I…

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