(and Why it Matters in Business-to-Business Sales) I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…
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It's hard to believe that close to three and a half years ago almost all business came to a screeching halt. In-person work, meetings, and business were severely affected. No matter how you feel about viruses, masks, and the shutdowns, it was a time of uncertainty, panic, and disruption. One part of building and maintaining…
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…
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Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I'm living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don't like the taste of artificial sweeteners. Artificial is generally…
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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…
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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. I love this kind of…
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