One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…
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You can’t control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind…
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Here are the top five New Year's sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it's…
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MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…
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I have failed. When I wrote my book, It's Not About You, It's About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. The rich did not happen. I sold…
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It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with…
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