News, articles, tips & tricks

Why?

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

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AI Machine Learning vs “I” Human Learning

AI (artificial intelligence) is everywhere. You can find it in writing programs, graphics programs, social and email distribution tools, and even golf clubs. Golf Clubs? As in the kind you swing? There is a golf driver (club) called AI Smoke. I think the only thing “AI” is the design. There is no computer or link…

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Best Of – Sales & Marketing… It’s a MATH Problem

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

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Out with the New and In with the Old – WHY Should You C.A.R.E.?

Getting older has both benefits and detriments. Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find, to stay relevant in business, you have to continue to…

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The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain't over 'til it's over.” “When you come to a fork in the road, take it.” “It's like…

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Unicorns are REAL… Business Leads are NOT

When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

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