One of my favorite quotes is: “Never use four words when three will do.” – Ruth Bader Ginsburg Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic,…
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Kim and I built the house we live in over 22 years ago. Over that time we have seen every house in our cul de sac sell at least once (most multiple times). We are the last original owners left. Back then we had two kids and multiple pets living here and it was more…
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Check… One Two… Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the past 3 years. Actually, this conference was started and booked in 2019. It was canceled until this year with all the restrictions being…
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I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…
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The Last 2 Years Have Been HELL! It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…
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I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…
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