News, articles, tips & tricks

The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer's Journey

I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…

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Finding Joy – In Your Business And In Life

This is the time of the year when we tend to reflect back and look forward. We reflect on the past year, what we enjoyed and what went wrong. And then we hope for the future. To get ready for the new year, everybody's going to be buying gym memberships to get in shape. I…

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Why is Artificial Intelligence so Bad at Sales and Marketing?

Auto – Correct? When I'm walking my dog, she picks up sticks and I take a picture. Then, instead of sitting there trying to type, while I'm walking a dog, I hit voice prompts and I record my voice and it transcribes it into text. When I get home and look at what the autocorrect…

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Critical R.A.C.E. Theory and How To Win With YOUR Business

[vc_row][vc_column][vc_column_text]Today I want to talk about critical R.A.C.E Theory. Now I'm not talking about the kind of Critical Race Theory that's taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I'm talking about today has to do with the acronym…

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What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here's what I came up…

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Testing 1-2-3… How To Get Your Audience To Embrace Your Content

It's been a few years since I've been up on stage as a musician. I've been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

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