Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…
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It's been a long journey to get ready to sell our house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far from your network. You know what grocery stores have what. You know…
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When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…
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I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…
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This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we'll explain how to actively engage your clients and prospects to increase sales! Your story and…
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This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…
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