This is the third installment in a four-part series on using marketing to power your sales engine. You can read the first post, here and the second post, here. In this post, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment, we'll explain how to actively engage your clients and…
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This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…
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This is the first installment in a four-part series on how marketing can power your sales engine. In this first post, we'll discuss how certain B2b businesses were able to thrive during tough times by avoiding quick-fix gimmicks. In the next post, we'll cover what exactly successful companies do to thrive during times of chaos.…
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Auto – Correct? When I'm walking my dog, she picks up sticks and I take a picture. Then, instead of sitting there trying to type, while I'm walking a dog, I hit voice prompts and I record my voice and it transcribes it into text. When I get home and look at what the autocorrect…
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[vc_row][vc_column][vc_column_text]Today I want to talk about critical R.A.C.E Theory. Now I'm not talking about the kind of Critical Race Theory that's taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I'm talking about today has to do with the acronym…
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I'm sure you've heard the saying, “Time flies when you're having fun.” It's really hard to believe I've been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…
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