If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…
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I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…
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A Little Perspective I have been in marketing for almost 50 years. In my day, we walked to school uphill in the snow, even in the summer. On the way, we delivered newspapers while listening to our portable radios and reading every billboard along the road. It's no joke that I have seen and experienced…
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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…
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How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…
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