When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…
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Tree of Life My back hurts! That's because I decided to have five yards of mulch delivered. It blocked my driveway, and I needed to distribute it around my yard. It took two days to load up my wagon cart 30 times and spread it around our yard. I have paid people and done it…
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We Are Surrounded By Persuasion You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam…
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What Matters? If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales…
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If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…
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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Bob is an internationally known sales guru, and I've had the pleasure of interviewing him and getting to know him personally. Bob is someone who I would call…
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