News, articles, tips & tricks

The Dollars Are In The Data

What Gets Measured… Gets Done? There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially). Other sources say it was coined by William Thomson, the Scottish physicist also known as Lord Kelvin. That dude…

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Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

In the old days, you never had to take off your shoes and go through electronic monitors to get from the ticket counter to your airport gate. I don't travel as much as I did a few years ago, but the few times I have, the lines are long, and the process is stressful. Because…

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What's for Dessert? How to Simplify Your Website to Increase Sales

Last week, we were all served up some Pi (or 3.14 day)! So what is your favorite kind of pie? I like pecan (or do you say pe-con?). Business is like a big pie as well. You want to get your piece, but there is always more than enough to share. The funny thing is…

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Marketing – Strategy vs. Plan

One of the best ways I know to meet people is to join groups and volunteer. That's how I became a speaker at various events. It's also how I am quickly building my network in my new location in Raleigh, NC. Before I even moved here, I joined the AMA and was invited to be…

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The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

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Consistent Communication… Are You Picking Up What I Am Putting Down?

Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It's especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…

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