Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain't over 'til it's over.” “When you come to a fork in the road, take it.” “It's like…
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When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…
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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, “You've Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification…
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What Matters? If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales…
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Trust is not an event. Trust is a process. Unlike KNOW and LIKE, TRUST cannot be found through an online activity. It has to be accomplished through human-to-human interaction. Trust has to be earned. Once earned, it’s not like a merit badge. It’s more like a battery that has to be recharged constantly. It is…
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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…
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