One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…
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Marketing has evolved over the decades. I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched…
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Here are the top five New Year's sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it's…
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It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with…
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Have you ever watched the Apple TV+ series The Morning Show? There was a scene where Yanko, the weatherman, was getting drunk in a bar and blurted out to strangers about why they call a weather pattern “El Niño”. “El Niño” originated in Peru and Ecuador, where it was used to refer to a warm…
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Over the last weekend, we watched a little TV. When you speak, teach, and pontificate for a living, it's nice to have a little downtime and just LISTEN! Sometimes we choose sports, sitcoms, or gameshows, but this time we chose a documentary and a news magazine. The first story we watched was about the Webb…
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