Past vs New Customers We're in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we're going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…
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Your Perfect Marketing Strategy This is the beginning of an eight-part blog and podcast series, and I'm going to cover the overarching topic of “What is the Perfect Marketing Strategy For Your Business?” The reason it's eight parts is that I'm going to give you a broad brush overview today and then dig into greater…
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It's Now The Law… I thought I would revisit email marketing as a business tool to help you grow your business because I believe it's one of the cornerstones that you need to run any successful business. I don't care whether it's local, national, or international. The reason is, when you have an email list,…
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Let me ask you a question. “What do you stand for and who would sit for it?” Let me explain a little bit. Last week I was speaking at a conference. Now as a speaker, if it's my conference, it's my job to get butts in seats, but in this case, I was one of…
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Let me ask you a question. What does beer and social media have in common? The answer to that question is you rent them both, and when combined can be very dangerous. What I mean by renting beer is you don't necessarily own it. I'll let you figure that one out, but as far as social…
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I want to talk about social media. More precisely, your social media. The question I have to ask is, why does anybody care what you have to say on social media anymore? And the real question is, do they? Well, yeah, they do. Well, some people do and some people don't. The ones who identify…
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