We all know that social media is a great content distribution tool. It's a great way to get your content into the hands of your audience. But the first question you've got to ask yourself is where is your audience hanging out? Chances are if they're consumers, they're hanging out on Facebook. If they're business…
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Monday was Labor Day, and that's when I recorded the podcast that led to this blog. I saw a bunch of people on social media saying, “Hey, what are you doing today?” It's like, “Well, I'm kind of working, doing a podcast.” But I was also doing some other stuff, working on some future presentations…
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When thinking about thought leadership, you will need some of the tools and techniques that you can use to get your messages out there. One of the tools that I use is my podcast. Now, podcasting is not for everybody, just like a video is not for everybody and maybe writing a blog isn't for…
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Welcome to one of my first tool reviews of 2018. My goal for these reviews is to kind of get you acclimated to something that I use and love. I'm kind of recommending it, but I'm not saying it's the only option out there. There are tons of options. Pick and choose what you want,…
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Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it's time for all of us to get out of our pajamas, put on our big boy pants or big girl pants, and get to work. Except for those of us who…
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I'm in the business of helping people create, craft, and spread their messages. That's achieved through the effective use of internet marketing. That's what I do. But in the case of what's happening today and what's happened since I started my business in 2001, there's been a lot of changes. There have been changes in…
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