News, articles, tips & tricks

Is Your Marketing an Investment or an Expense? Good Questions!

It's been an interesting week. We are in the dog days of summer. People are vacationing, getting their kids back to school, or just soaking up (or avoiding) the sunny days and warm weather. Speaking of dogs. Our dog Layla picked up a case of the dog flu from doggie daycare. The daycare was incredibly…

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Making An Argument For Better Marketing

Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on The Art of Debate. It was with a Wake Forest professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

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FOMO to ROI in 5 Easy Questions

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

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Focusing on the 5 A-Holes of Marketing

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. I love this kind of…

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I Lost It All… And Why I'm Happy About It!

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad's hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

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Tag… You're In! Segmenting Secrets

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

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