News, articles, tips & tricks

Relationship Marketing For Success – Connect With Someone And Their Network

Have you ever heard the phrase, “Your network is your net worth?” Well, that is more true today than ever before. Keep in mind, it wasn't too long ago when everything was face-to-face. And since the last few years have happened, we've gotten more into meeting people online, via Zoom or whatever you use, and…

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What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I'm going to make an assumption, you don't want to open your email and see that you've been added to an email list that has nothing to do with you or your business needs. Frankly, it's a waste of time and it can cause you to have a negative opinion about the company or brand…

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Testing 1-2-3… How To Get Your Audience To Embrace Your Content

It's been a few years since I've been up on stage as a musician. I've been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

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Dunbar's Number… And Why It's Better To Be Part Of A Tribe Than An Influencer

I was scrolling through Facebook, and one ad caught my eye. It said, “I didn't think much of LinkedIn until I got 150 prospects.” And at the top, it says, “I completely stopped cold calling and got 150 prospects.” Well, common logic tells me that prospects are another way to say you are cold calling,…

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How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…

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