In last week's blog and podcasts, I talked about visualizing your next year. Marla Tabaka, who's going to be a guest on this week's podcast, asked, “Do you have a word that you use to theme your year?” What would be your word for 2021? You can pick and choose a word that you think…
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I've been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…
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I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the things that we had to immediately come…
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Where I live, if you visit the Treasurer's Office website in the state of Illinois, they have a section for unclaimed property. You can put in your name and your business and search and see if maybe there is something of yours that's unclaimed. I can almost guarantee you, you probably have some unclaimed property…
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Today, I'd like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you're asking yourself, “Self, what does toilet paper have to do with online marketing?” I'll explain, but first let's look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…
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One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our clients or potential clients. One of…
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