News, articles, tips & tricks

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It's based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…

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Relationship Capital Investment Can Create Greater Interest?
Relationship Capital Investment Can Create Greater Interest?

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

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Why Do Content Marketing? It's all In The Numbers!

I don't know if you're on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that's the right way to do it. But the…

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How To Use A Magic Mirror To Talk To And With Your Perfect Customers?

Do Bee, Do Bee Do! The last time I was playing guitar at church, one of my friends asked, “Hey, do you remember the show Romper Room?” I said, “Yeah, absolutely.” Somebody else in the room goes, “Huh?” Romper Room was on TV from the 1960s to the 1980s, and it was a kid's show.…

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How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it's only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…

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