News, articles, tips & tricks

How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

Life Happens This past weekend, I was attempting to clean out my basement. Loaded on shelves were tons of Bankers' Boxes filled with personal and business records dating back to the 1990s. Loaded in there were memories and important things like the Title to my wife's 2003 car and the original documents from when we…

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Turbo-Charge Your Sales Engine in 2022 – Fuel For Your R.A.C.E.

This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we'll explain how to actively engage your clients and prospects to increase sales! Your story and…

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Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…

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How Will Changing Your Marketing… Actively Improve Your Sales Success?

Old & New Dogs… Tips & Tricks A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. I showed them all of the basic things they needed to know, why they should use it, how to set up their profile, how…

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How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

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