Keeping The Main Thing… The Main Thing!Attention, Client Expectations, Content Marketing, Engagement, Google AdWords, Google Analytics, Organic Marketing, Perfect Customers, Relationship Marketing, Sales, Social Media, Strategy, Success, Targeted MessagingAugust 6, 2024
The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of MarketingAccountability, Awareness, Business, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Perfect Customers, Relationship Marketing, Social Networking, Systems, Targeted Messaging, Thought Leadership, WebsitesApril 30, 2024
Embrace the Inbox (You’ve Got Mail)Artificial Intelligence, Blogging, Business Systems, C-Suite Topics, Communication, Drip Email Sequences, EMail Marketing, Emotional Intelligence, Engagement, Information Marketing, Marketing Tips and Tools, Relationship Marketing, Spam, Strategy, Targeted MessagingApril 16, 2024
BACON – Chapter 12: Connected ContentContent Marketing, Engagement, Giving Back, Perfect Customers, Sales, Story, Strategy, Targeted Messaging, Thought Leadership, Webinars, Writing ContentApril 2, 2024
BACON – Chapter 11: Persuasion Versus Thought LeadershipAdvertising, Artificial Intelligence, Awareness, C-Suite Topics, Change Management, Community, Consumer vs B2b Marketing, Content Marketing, Relationship Marketing, Social Media, Strategy, Targeted Messaging, Thought Leadership, Writing ContentMarch 25, 2024
BACON – Chapter 8: Like Me… Like You!Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Facebook, Human-To-Human, LinkedIn, Purpose, Reciprocity, Relationship Marketing, Sales, Social Networking, Strategy, Targeted Messaging, Thought Leadership, Writing ContentMarch 5, 2024
BACON – Chapter 7: Getting to Know YouAwareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Design, EMail Marketing, Facebook, Instagram, LinkedIn, Relationship Marketing, Social Media, Strategy, Targeted MessagingFebruary 27, 2024
BACON – Chapter 6: Know – Like – TrustBranding, Business Systems, Buyer's Journey, Client Expectations, Content Marketing, Customer Relationship Manager, Generating Sales, Human-To-Human, Sales, Search Engine Marketing, Search Engine Optimization, Story, Targeted Messaging, Thought LeadershipFebruary 20, 2024
Look Back… Move ForwardArtificial Intelligence, Blogging, Buyer's Journey, C-Suite Topics, Client Expectations, Consistency, Content Marketing, Generating Sales, Managing Change, Questions, Relationship Marketing, Strategy, Targeted MessagingDecember 12, 2023
Winning Lessons from 2023Accountability, Advertising, Blogging, Branding, C-Suite Topics, Perfect Customers, Return On Investment, Sales, Story, Strategy, Success, Systems, Targeted Messaging, Thought Leadership, Value Proposition, Writing ContentDecember 5, 2023