Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…
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Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven't, check your pulse, because that's just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…
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Today I want to take you back to the future. Well, not really. I want to talk about the movie, Back To The Future, and Back To The Future II. In the movie, Back To The Future II, Marty McFly and Doc Brown travel to 2015, but in that movie, they got a few things…
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You may or may not know what a hashtag is, and I’ll explain that a little later. But to put it in some context, when I was a kid, hash was something that we served up with breakfast. Usually it had corned beef and potatoes in it. Then sometimes, we’d even eat it for dinner.…
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Every week, I get out and go to networking meetings. I like to get out and mingle with the peeps — maybe even some of you! One of the meetings I go to is BNI. Now, almost every single networking meeting has an opportunity to give an elevator speech. BNI usually gives you 30 seconds,…
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Today I wanna talk about why social media is a bet you can't win and what you can do about it. A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive…
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