Today, I'd like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you're asking yourself, “Self, what does toilet paper have to do with online marketing?” I'll explain, but first let's look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…
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Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven't, check your pulse, because that's just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…
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Happy New Year! We're at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…
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Today I want to take you back to the future. Well, not really. I want to talk about the movie, Back To The Future, and Back To The Future II. In the movie, Back To The Future II, Marty McFly and Doc Brown travel to 2015, but in that movie, they got a few things…
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You may or may not know what a hashtag is, and I’ll explain that a little later. But to put it in some context, when I was a kid, hash was something that we served up with breakfast. Usually it had corned beef and potatoes in it. Then sometimes, we’d even eat it for dinner.…
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Every week, I get out and go to networking meetings. I like to get out and mingle with the peeps — maybe even some of you! One of the meetings I go to is BNI. Now, almost every single networking meeting has an opportunity to give an elevator speech. BNI usually gives you 30 seconds,…
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