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Getting Personal

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

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Let's Keep This Between Us…

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don't share it with anyone else. It's going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials…

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The 3 Things That Make Marketing Harder

You've Come A Long Way, Baby It's incredible how fast things change. Do you remember that slogan? “You've Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…

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Superman vs The Boogeyman

I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…

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What's Old Is New

A Little Perspective I have been in marketing for almost 50 years. In my day, we walked to school uphill in the snow, even in the summer. On the way, we delivered newspapers while listening to our portable radios and reading every billboard along the road. It's no joke that I have seen and experienced…

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Visual Impact – The Rights and Wrongs of Images In Marketing

One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!”   You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…

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