News, articles, tips & tricks

The Anatomy of Trust

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

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Getting Personal

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

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The PATH to Profits

I looked at the number of blogs I have on my website, and it's 411 posts. That's 7.9 years' worth of weekly posts. At one point, there was more. I started blogging in 2006. That's almost 18 years of content. I cleaned out everything earlier than 1/1/2017 since I felt it was less relevant to…

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All Marketing (and Sales) are Personal

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

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Why?

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

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Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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