News, articles, tips & tricks

When is 10 Greater Than 1000? (Hint It's All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

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Three Questions With The Same Answer – Know, Like, & Trust

Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…

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Networking Is All About Give And Take But Success Takes Giving

It's been a long journey to get ready to sell our house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far from your network. You know what grocery stores have what. You know…

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Avoid The Superman Syndrome – You Need The Justice League

When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…

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The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer's Journey

I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…

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Turbo-Charge Your Sales Engine in 2022 – Fuel For Your R.A.C.E.

This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we'll explain how to actively engage your clients and prospects to increase sales! Your story and…

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