They say, “Good things come in threes!” But who are ‘They' and what's good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…
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When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…
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The Last 2 Years Have Been HELL! It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…
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This is the first installment in a four-part series on how marketing can power your sales engine. In this first post, we'll discuss how certain B2b businesses were able to thrive during tough times by avoiding quick-fix gimmicks. In the next post, we'll cover what exactly successful companies do to thrive during times of chaos.…
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It's that time of year again: New Year, new you? It's the time of year when you should be buying gym memberships and going on diets and quitting smoking or drinking. I mean, at least that's what all the commercials say, right? Any one of those things is hard enough, but some of us tend…
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This is the time of the year when we tend to reflect back and look forward. We reflect on the past year, what we enjoyed and what went wrong. And then we hope for the future. To get ready for the new year, everybody's going to be buying gym memberships to get in shape. I…
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