One thing I can assure you about marketing your business is that it's a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…
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Pay To Play Back when I was a little kid, my father was very nurturing of my desire to play music. He invested in a cheap acoustic guitar (hand me down from my sister) and guitar lessons (from a drill sergeant at West Point Military Academy – I kid you not!) Now keep in mind,…
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Lately, I have been doing some introspection about the current and future state of my business. No doubt it's changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…
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I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…
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The Last 2 Years Have Been HELL! It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…
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I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…
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