News, articles, tips & tricks

When is 10 Greater Than 1000? (Hint It's All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

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The Secret 3 B's of Finding Your Perfect Customer

Do You Want To Know A Secret? Did you know that the American bee is actually digital? Yup… It's a U.S.B. So is that a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the bee-holder! The definition of a conspiracy theory is: a theory that explains an event or…

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Avoid The Superman Syndrome – You Need The Justice League

When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…

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How To Land The Right Client (Hint: It's About Connections)

I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…

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How To Give Your Sales Team A Little Empathy To Share With Your Customers

The Last 2 Years Have Been HELL! It's hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…

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LinkedIn Wants Your New And Old Content (HINT: And So Do Your Prospects & Clients)

Of the many distractions we face in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, I would say that over 50% are pure spam. My car warranty is just…

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