News, articles, tips & tricks

What's Your Marketing Mousetrap? – Part 1

In our last house, we had a small problem. Mice! It was mainly during the colder months, but it was still a problem. We had something they wanted: warmth and food. Our garage became a temporary safe haven and their instincts told them it was safe and inviting. My wife Kim is a bird person…

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Are Your Processes Putting Progress in Purgatory?

Let's face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That's not how we do it here!” Purgatory…

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Marketing – Strategy vs. Plan

One of the best ways I know to meet people is to join groups and volunteer. That's how I became a speaker at various events. It's also how I am quickly building my network in my new location in Raleigh, NC. Before I even moved here, I joined the AMA and was invited to be…

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Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well…

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Well Would You Look At That? Lessons Learned from Lifelong Learning

You have undoubtedly heard the saying, “You can't teach an old dog, new tricks.” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them,…

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Consistent Communication… Are You Picking Up What I Am Putting Down?

Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It's especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…

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