News, articles, tips & tricks

What To Do When What Was Working… STOPS WORKING!

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. Some clients are seeing traffic to their website drop and associating…

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Out with the New and In with the Old – WHY Should You C.A.R.E.?

Getting older has both benefits and detriments. Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find, to stay relevant in business, you have to continue to…

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The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has…

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Steve Jobs vs Artificial Intelligence

I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted…

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The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain't over 'til it's over.” “When you come to a fork in the road, take it.” “It's like…

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Unicorns are REAL… Business Leads are NOT

When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

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