I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…
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I find myself using AI more and more in business. It can be both a time saver and a time suck. For example, I recently had a technical problem with my Mac trying to connect my RING cameras to my home. I used Perplexity to guide me through troubleshooting steps. It was helpful, but it…
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I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…
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There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…
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Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…
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Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…
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