News, articles, tips & tricks

The Second Kick from a Mule – Part 2

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…

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The Second Kick from a Mule – Part 1

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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You Can't Outsource Relationships…

One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…

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Is It Time to Rethink Your Web and Sales Strategy?

Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…

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It's Lonely On The Web…

Only the Lonely I have been working from home since 2001, so I have become more accustomed to working alone than most. I understand that during the pandemic in 2020, people were reluctant to be away from the office, but it wasn’t primarily because they had to adapt to new technology at home. What they…

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Why Adding Content… Makes Your Ads Content

The English language is hard and convoluted. Words that are spelled the same but pronounced differently are called heteronyms. English has hundreds of these! The farm was used to produce produce I read what I read yesterday The bandage was wound around the wound I use AI in my business as a tool. It helps me research while…

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