News, articles, tips & tricks

How & Why AEO Is Better Than SEO (Most of the Time)

While I was waiting in the doctor's office for my regular check-up for 30 minutes, I got an instant message from a client: “I’m not showing up well in Google, and things are very slow. Can you help me figure it out?” I commented that I would have to get back with them tomorrow when…

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AI: It Helps AND Distracts

A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It's a Plug-In Hybrid, which means you can drive on battery power…

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Research: How Technology Is Changing the Way We Do Business

Being a born geek, I love technology. But the pace of change can be numbing. I bought my 2011 Nissan Rogue over 15 years ago. At the time, it was a technological marvel. It has built-in navigation, Bluetooth connectivity to my phone, a Bose sound system with a 6 CD changer, and so much more.…

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A Website Refresh: Case Study

I have a good friend and customer who contacted me (human-to-human) for help. He was approached by a company that said they could give his website a more modern look. He hired them, and then contacted me for some advice and input. What followed was more of a surgery than just a consult. His website…

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Marketing Should Be a Problem-Solution Sales Process

I had a lot of interest and feedback on my post about updating your website. The confusing and disappointing part was that most of it came from people looking to sell building websites for business, who agreed with the sentiment. I was expecting more interaction with business owners. I believe they are tired of receiving…

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Is It Time to Rebuild Your Website?

During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…

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