One thing about social media is that it is both a spotlight and a mirror. It's a spotlight when people share new things you never knew. (One caveat: you should research using a few sources like Google and AI to make sure what is being presented is mostly or totally factual.) You can learn things…
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Last week was a challenge, to say the least. A week ago Friday, I woke up to the sound of Layla (our dog) collapsing at midnight. I got her back to her bed, and then she was vomiting at 1 am. After cleaning all that up and getting her back to bed again, she was…
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The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…
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Have you ever watched the TV show “The Price is Right?” It's a daytime game show in which people are selected to bid on an item. The winner gets up on stage to play a game to win bigger prizes. Then, those people compete to spin a wheel to get to the showcase showdown, where…
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Last week was my birthday. I have some traditions that I have followed for years. I like to go out for an exceptional meal that I rarely treat myself to. In Chicago, I had some great Hibachi steak houses that I would visit because I loved watching the meal being prepared in front of me…
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Some of the most famous words in marketing and advertising are: “But Wait… There's More!” With TV infomercials, it's often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can't get…
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