News, articles, tips & tricks

Seconds… Chance Interactions – [Best Of]

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

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The PATH to Profits

I looked at the number of blogs I have on my website, and it's 411 posts. That's 7.9 years' worth of weekly posts. At one point, there was more. I started blogging in 2006. That's almost 18 years of content. I cleaned out everything earlier than 1/1/2017 since I felt it was less relevant to…

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All Marketing (and Sales) are Personal

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

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Why?

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

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Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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AI Machine Learning vs “I” Human Learning

AI (artificial intelligence) is everywhere. You can find it in writing programs, graphics programs, social and email distribution tools, and even golf clubs. Golf Clubs? As in the kind you swing? There is a golf driver (club) called AI Smoke. I think the only thing “AI” is the design. There is no computer or link…

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