News, articles, tips & tricks

Sales & Marketing… It’s a MATH Problem

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

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Moral Marketing… (and why it's tough)

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Have you ever heard the phrase,…

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Look Back… Move Forward

At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

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Winning Lessons from 2023

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

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Fail Forward

I have failed. When I wrote my book, It's Not About You, It's About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. The rich did not happen. I sold…

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It's the Most Thankful Time of the Year

It's that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We're tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

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