News, articles, tips & tricks

2026 – The Year of the FIX!

Every new year is filled with hope and expectation (just look at gym memberships that skyrocket in January and crash in February). Though the world and business climate make it harder to predict what will happen… We know a few things: There are 5 AI LLM companies competing for world dominance. OpenAI Google DeepMind Anthropic…

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In Retrospect – 2025 Was a Crazy Year

No matter how you look at it, 2025 was not a normal business year. Heck, it was not a normal year in any way, shape, or form for our family. I personally faced some health challenges and spent way too much time with doctors, specialists, and hospital visits. I am happy to report that, for…

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OH… Those Pesky Little Terms and Policies

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

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The Cost of Marketing

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

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The Second Kick from a Mule – Part 2

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…

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The Second Kick from a Mule – Part 1

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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