News, articles, tips & tricks

Modern Website Makeover – Less Nav and More Salve (or Solve)

One thing I can assure you about marketing your business is that it's a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…

Learn more
Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

Learn more
What's LOVE Got To Do With It? In Marketing – EVERYTHING!

Pay To Play Back when I was a little kid, my father was very nurturing of my desire to play music. He invested in a cheap acoustic guitar (hand me down from my sister) and guitar lessons (from a drill sergeant at West Point Military Academy – I kid you not!) Now keep in mind,…

Learn more
2 Things that Probably Won't Work for Your B2b Business

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Learn more
Boy… Do I Have A Deal For You? Deals From The Trenches And The Search…

A lot has happened over the last 20 years. There has been a technological revolution. The most obvious are the smartphone and the internet. But some are less obvious: Human Genome Project Bluetooth Curiosity, the Mars Rover Electric Cars 3D Printing Multi-use Rockets And much more… When we sold our house, we sold everything including…

Learn more
Seeing The World Through A Fresh Set Of I's

I have had more than one person question, “Why would you leave an area, where you have 22 or 40 years of connections to start over?” I have asked myself that question a few times, too. The only answer I could give was, “It was time!” I have lived in the Chicago area since I…

Learn more
AllA-B TestingAccountabilityAdvertisingAffiliate MarketingAnswer Engine OptimizationArtificial IntelligenceAttentionAudioAudiobooksAutomationAutoresponderAwarenessBloggingBooksBrandingBusinessBusiness SystemsBusiness ToolsBuyer's JourneyC-Suite TopicsCanvaCase StudiesChange ManagementClient ExpectationsCoachingCold-CallingCommunicationCommunityCompanyConferencesConsistencyConsumer vs B2b MarketingContent MarketingCopyrightCrowdsourcingCustomer JourneyCustomer Relationship ManagerCustomer ServiceData MiningDesignDesign & PhotographyDisruptionDrip Email SequencesEbooksEducationEMail MarketingEmotional IntelligenceEngagementEntrepreneurshipEventsFacebookFacebook GroupsFeedback LoopFinanceFollow-UpFuturecastingGeneral MarketingGenerating SalesGiving BackGolfGoogle+GoogleGoogle AdWordsGoogle AnalyticsGoogle Places/MapsGraphicsHashtagsHuman CapitalHuman-To-HumanIndustryInfluencer MarketingInfographicsInformation MarketingInnovationInstagramInterviewsInvesting In YourselfIPadiPhoneLanding PagesLifestyle & HobbyLinkedInLinkedIn AdvertisingManaging ChangeManaging Your BusinessMarketing Tips and ToolsMindsetMusicNavigationNeed HelpNetworkingNiche MarketingOpinionOrganic MarketingOwn ItPerfect CustomersPermission MarketingPinterestPodcastsPredictionsPresentationsProductivityProject ManagementPurposeQuestionsReciprocityReferralsRelationship MarketingRepairs and UpgradesReputationReturn On InvestmentReviewsSalesSales FunnelSatireScamSearch Engine MarketingSearch Engine OptimizationSegmentingSocial MediaSocial NetworkingSpamSpeakingSpreadsheetsStaff IssuesStoryStrategySuccessSystemsTargeted MessagingTechnologyTestimonialsText MessagingThankfulnessThought LeadershipTime ManagementTips & tricksTrustTwitterValue PropositionVideoVirtual AssistantsVoice SearchWeb DomainWeb HostingWebinarsWebsite MaintenanceWebsitesWorld NewsWriting Content